Regardless of your chosen profession, maintaining a professional image on social media is essential. In today’s digital age, everything is accessible and can be referenced at any time. It is important to be conscious of your online presence, as it can significantly impact your career prospects. Employers and hiring managers often review social media profiles to gain deeper insights into candidates before making hiring or promotion decisions.
With nearly 20 years of experience in the People and Talent sector, I have witnessed the profound impact of the digital and social media explosion. Organizations discreetly review platforms such as LinkedIn, Instagram, Facebook, Threads, X, and TikTok to gain deeper insights into a candidate’s character and values. While this practice is not openly disclosed, many hiring leaders undertake these precautionary measures to better understand whom they are considering for employment.
Upon joining an organization, it is important to recognize that you represent the company in the global marketplace. Organizations include specific legal language in offer letters, employee handbooks, and ongoing compliance training to emphasize this responsibility. Some of these directives are explicitly clear, while others might be overlooked if not fully engaged with during the signing or training process. However, it is crucial to understand that companies are actively protecting themselves from employees who may bring misaligned values or a negative image to the organization.
In confidential discussions with hiring leaders and executives, various behaviors have been identified as negative imagery for potential candidates and existing employees. Examples include negative comments on posts, excessive alcohol consumption, political commentary, live-streaming protests on social channels, and the use of explicit language in social media posts, among others. These negative behaviors have resulted in candidates being passed over for job opportunities and existing employees facing negative stigma, which has led to a lack of promotional opportunities and, in some cases, termination.
While it may not seem fair or even legal in some cases, this is the reality. I recommend making your social media channels private whenever possible. Consider everything you post online: is it something you would want your current boss, executives, or future employer to see? If the answer is no or even uncertain, refrain from posting it, as it could have unforeseen consequences.
